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	<title>electromotive</title>
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	<link>http://electromotive.wordpress.com</link>
	<description>A Motion Design Experiment</description>
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		<title>electromotive</title>
		<link>http://electromotive.wordpress.com</link>
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		<item>
		<title>Visit our new home:</title>
		<link>http://electromotive.wordpress.com/2010/10/19/visit-our-new-home/</link>
		<comments>http://electromotive.wordpress.com/2010/10/19/visit-our-new-home/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 15:34:14 +0000</pubDate>
		<dc:creator>Luis</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://electromotive.wordpress.com/?p=179</guid>
		<description><![CDATA[www.electromotivestudios.com New things are happening there.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=electromotive.wordpress.com&amp;blog=4613247&amp;post=179&amp;subd=electromotive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.electromotivestudios.com">www.electromotivestudios.com</a></p>
<p>New things are happening there.</p>
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			<media:title type="html">electromotive</media:title>
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		<item>
		<title>Powerade &#8211; Check it out!</title>
		<link>http://electromotive.wordpress.com/2010/09/14/powerade-check-it-out/</link>
		<comments>http://electromotive.wordpress.com/2010/09/14/powerade-check-it-out/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 16:34:16 +0000</pubDate>
		<dc:creator>Luis</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Powerade]]></category>
		<category><![CDATA[Sound Design]]></category>
		<category><![CDATA[WC2010]]></category>

		<guid isPermaLink="false">http://electromotive.wordpress.com/2010/09/14/powerade-check-it-out/</guid>
		<description><![CDATA[www.youtube.com/Powerade This channel&#8217;s been up for a while. It was a campaign for the 2010 world cup. I was responsible for the sound design in most of the &#8220;inner thoughts&#8221; that are interspersed throughout the main film. Discover them all and enjoy.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=electromotive.wordpress.com&amp;blog=4613247&amp;post=180&amp;subd=electromotive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img style="visibility:hidden;width:0;height:0;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bHQ9MTI4NDQ4MjAyMzg4MiZwdD*xMjg*NDgyMDQ3MzUzJnA9ODg1NTMxJmQ9U*9NRSUyMENJRCZuPXdvcmRwcmVzcyZnPTImbz*z/OGE5ODY2NDI3Y2E*MTFmYTJmMWRjMzAxYzJkN2IwNyZvZj*w.gif" border="0" alt="" width="0" height="0" /><img src="http://i3.ytimg.com/i/JR4v6tz8MZwtV8RdxlMLrQ/1.jpg?v=8d90c3" alt="" /></p>
<p><a href="http://www.youtube.com/powerade?x=current_locale--en_US">www.youtube.com/Powerade</a></p>
<p>This channel&#8217;s been up for a while. It was a campaign for the 2010 world cup. I was responsible for the sound design in most of the &#8220;inner thoughts&#8221; that are interspersed throughout the main film. Discover them all and enjoy.</p>
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			<media:title type="html">electromotive</media:title>
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		<item>
		<title>A bit unfortunate&#8230;but it&#8217;s all good!</title>
		<link>http://electromotive.wordpress.com/2010/04/20/a-bit-unfortunate/</link>
		<comments>http://electromotive.wordpress.com/2010/04/20/a-bit-unfortunate/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 13:40:01 +0000</pubDate>
		<dc:creator>Luis</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Alain Lores]]></category>
		<category><![CDATA[Audio]]></category>
		<category><![CDATA[computer arts magazine]]></category>
		<category><![CDATA[latest work]]></category>
		<category><![CDATA[metemppsychosis]]></category>
		<category><![CDATA[motion graphics]]></category>

		<guid isPermaLink="false">http://electromotive.wordpress.com/2010/04/20/a-bit-unfortunate/</guid>
		<description><![CDATA[Metempsychosis is part of computer arts magazine this month! You can look for the piece on issue 174. Unfortunately, the piece included on the output cd that comes with the mag is an old version and does not include the soundtrack I produced for it. No matter though, you can check it out in vimeo [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=electromotive.wordpress.com&amp;blog=4613247&amp;post=171&amp;subd=electromotive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Metempsychosis is part of computer arts magazine this month! You can look for the piece on issue 174. Unfortunately, the piece included on the output cd that comes with the mag is an old version and does not include the soundtrack I produced for it. No matter though, you can check it out in <a href="http://www.vimeo.com/8211405" target="_blank">vimeo</a> in its full glory! Who uses CDs lately anyways?</p>
<p><a href="http://electromotive.files.wordpress.com/2010/04/p_270_200_425b2f53-6849-4398-bf3e-c23769042a0f.jpeg"><img class="alignnone size-full" src="http://electromotive.files.wordpress.com/2010/04/p_270_200_425b2f53-6849-4398-bf3e-c23769042a0f.jpeg?w=655" alt="" /></a></p>
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			<media:title type="html">electromotive</media:title>
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	</item>
		<item>
		<title>Latest Audio Work. Metempsychosis.</title>
		<link>http://electromotive.wordpress.com/2010/03/15/latest-audio-work-metempsychosis/</link>
		<comments>http://electromotive.wordpress.com/2010/03/15/latest-audio-work-metempsychosis/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 14:49:33 +0000</pubDate>
		<dc:creator>Luis</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Alain Lores]]></category>
		<category><![CDATA[Audio]]></category>
		<category><![CDATA[Effects]]></category>
		<category><![CDATA[Experimental]]></category>
		<category><![CDATA[Luis Giron]]></category>
		<category><![CDATA[Metempsychosis]]></category>
		<category><![CDATA[motion graphics]]></category>

		<guid isPermaLink="false">http://electromotive.wordpress.com/?p=158</guid>
		<description><![CDATA[I was asked last week by FX artist Alain Lores, to contribute for a piece called Metempsychosis. He had done this experimental piece about 3 months ago, and it&#8217;s a mesmerizing display of fire, glass and light. Truly fantastic to watch.The soundtrack I created in a couple of sessions, was incredibly fun to create. I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=electromotive.wordpress.com&amp;blog=4613247&amp;post=158&amp;subd=electromotive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I was asked last week by FX artist <a href="http://www.loresfx.com" target="_blank">Alain Lores</a>, to contribute for a piece called Metempsychosis. He had done this experimental piece about 3 months ago, and it&#8217;s a mesmerizing display of fire, glass and light. Truly fantastic to watch.The soundtrack I created in a couple of sessions, was incredibly fun to create. I had never done anything experimental before, so I took an approach of anything goes, space-opera kind of thing with ominous strings and sci-fi sound effects. (including a very dear industrial refrigerator which I pitch bent and added effects to it on 00:14, I&#8217;ve used that one in some form in other projects).</p>
<p>Thank you Alain for the opportunity to work on this. It is truly a privilege.</p>
<p>Check it out!</p>
<div style='text-align:center;'>
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<p>Here&#8217;s a link to <a href="http://vimeo.com/user2003370" target="_blank">Alain&#8217;s Vimeo page.</a></p>
<p>Here&#8217;s a link to <a href="http://vimeo.com/8211405" target="_blank">Metempsychosis</a> all nice and big.</p>
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			<media:title type="html">electromotive</media:title>
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		<item>
		<title>Well, it&#8217;s been a while&#8230;</title>
		<link>http://electromotive.wordpress.com/2010/03/15/well-its-been-a-while/</link>
		<comments>http://electromotive.wordpress.com/2010/03/15/well-its-been-a-while/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 04:13:38 +0000</pubDate>
		<dc:creator>Luis</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://electromotive.wordpress.com/?p=156</guid>
		<description><![CDATA[It&#8217;s time to revive this thing. Recently I&#8217;ve been busy with some work, and these projects have required me to dive further into sound design and composition. Soon I will post some links here to my most recent projects, including a very special piece I had the honor to work in. Stay tuned!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=electromotive.wordpress.com&amp;blog=4613247&amp;post=156&amp;subd=electromotive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s time to revive this thing. Recently I&#8217;ve been busy with some work, and these projects have required me to dive further into sound design and composition.</p>
<p>Soon I will post some links here to my most recent projects, including a very special piece I had the honor to work in.</p>
<p>Stay tuned!</p>
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		<title>Electromotive assignment #3: &#8220;Run on Clouds&#8221;</title>
		<link>http://electromotive.wordpress.com/2008/09/28/electromotive-assignment-3-run-on-clouds/</link>
		<comments>http://electromotive.wordpress.com/2008/09/28/electromotive-assignment-3-run-on-clouds/#comments</comments>
		<pubDate>Sun, 28 Sep 2008 19:17:40 +0000</pubDate>
		<dc:creator>Luis</dc:creator>
				<category><![CDATA[Assignment Delivery]]></category>
		<category><![CDATA[assignment]]></category>
		<category><![CDATA[electromotive]]></category>
		<category><![CDATA[Motion Design]]></category>
		<category><![CDATA[motion tracking]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[nike acg]]></category>
		<category><![CDATA[Rebellion(Lies)]]></category>
		<category><![CDATA[The Arcade Fire]]></category>

		<guid isPermaLink="false">http://electromotive.wordpress.com/?p=125</guid>
		<description><![CDATA[This is my take on assignment #3. The object of the assignment was to take a piece of footage and enhance it with motion graphics. So I took the footage of a girl running and made her run on clouds. Naturally, to make a point out of it, this turned into an unofficial &#8220;Nike ACG&#8221; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=electromotive.wordpress.com&amp;blog=4613247&amp;post=125&amp;subd=electromotive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>This is my take on assignment #3. The object of the assignment was to take a piece of footage and enhance it with motion graphics. So I took the footage of a girl running and made her run on clouds. Naturally, to make a point out of it, this turned into an unofficial &#8220;Nike ACG&#8221; commercial. Now, I have no clue what the ACG brand of Nike is, apparently it stands for All Condition Gear, but I thought the logo was cool so I put it in there. </p>
<p>I also discovered Motion Tracking in After Effects. I had seen that effect just floating around and I wanted to give it a shot&#8230;it is quite a delight to know that AE will just do that for ya with just a few steps. It&#8217;s very easy to use and I can&#8217;t wait to do more with it. </p>
<p>I learned a lot making this one, especially and more importantly, how to deal with limitations and how they ultimately drive an idea through to the end. Limitations? Bring &#8216;em on I say!</p>
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<p>By the way, the name of the song is Rebellion(Lies) by The Arcade Fire.</p>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">electromotive</media:title>
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		<title>things we gawk at: &#8220;Vimeo&#8221;</title>
		<link>http://electromotive.wordpress.com/2008/09/19/things-we-gawk-at-vimeo/</link>
		<comments>http://electromotive.wordpress.com/2008/09/19/things-we-gawk-at-vimeo/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 14:46:46 +0000</pubDate>
		<dc:creator>Luis</dc:creator>
				<category><![CDATA[Self Promotion]]></category>
		<category><![CDATA[channel]]></category>
		<category><![CDATA[electromotive]]></category>
		<category><![CDATA[Vimeo]]></category>

		<guid isPermaLink="false">http://electromotive.wordpress.com/?p=90</guid>
		<description><![CDATA[Yeah. We switched to vimeo.com for uploading our videos. Their quality is so crisp you just can&#8217;t deny it, and that, makes us happy. Check out our channel! http://www.vimeo.com/electromotive Vimeo Rocks!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=electromotive.wordpress.com&amp;blog=4613247&amp;post=90&amp;subd=electromotive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Yeah. We switched to vimeo.com for uploading our videos. Their quality is so crisp you just can&#8217;t deny it, and that, makes us happy.</p>
<p>Check out our channel!<br />
<a href="http://www.vimeo.com/electromotive">http://www.vimeo.com/electromotive</a></p>
<p><a href="http://www.vimeo.com">Vimeo Rocks!</a></p>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">electromotive</media:title>
		</media:content>
	</item>
		<item>
		<title>Electromotive Assignment #3. Video Compositing.</title>
		<link>http://electromotive.wordpress.com/2008/09/17/electromotive-assignment-3-video-compositing/</link>
		<comments>http://electromotive.wordpress.com/2008/09/17/electromotive-assignment-3-video-compositing/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 19:09:20 +0000</pubDate>
		<dc:creator>Luis</dc:creator>
				<category><![CDATA[Assignments]]></category>
		<category><![CDATA[Motion Design]]></category>
		<category><![CDATA[video compositing]]></category>

		<guid isPermaLink="false">http://electromotive.wordpress.com/?p=72</guid>
		<description><![CDATA[It&#8217;s time for assignment #3! Today we decided on our next assignment and it&#8217;s video compositing. We take a piece of footage, and lay some motion graphics on top of it to enhance it. Sounds like electromotive material to me! Deadline for this one: September 29th, 2008.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=electromotive.wordpress.com&amp;blog=4613247&amp;post=72&amp;subd=electromotive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s time for assignment #3!</p>
<p>Today we decided on our next assignment and it&#8217;s video compositing. We take a piece of footage, and lay some motion graphics on top of it to enhance it. Sounds like electromotive material to me!</p>
<p>Deadline for this one: September 29th, 2008.</p>
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			<media:title type="html">electromotive</media:title>
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		<item>
		<title>assignment #2: ElectroTek, Electromotive ID bumper</title>
		<link>http://electromotive.wordpress.com/2008/09/14/assignment-2-electrotek-electromotive-id-bumper/</link>
		<comments>http://electromotive.wordpress.com/2008/09/14/assignment-2-electrotek-electromotive-id-bumper/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 03:02:50 +0000</pubDate>
		<dc:creator>dmersh</dc:creator>
				<category><![CDATA[Assignment Delivery]]></category>
		<category><![CDATA[Bumper]]></category>
		<category><![CDATA[electromotive]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Motion Design]]></category>
		<category><![CDATA[Shatter]]></category>
		<category><![CDATA[Shimmer]]></category>

		<guid isPermaLink="false">http://electromotive.wordpress.com/?p=52</guid>
		<description><![CDATA[This is my entry for assignment #2, an ID bumper for electromotive. I wanted to create a kind of &#8220;flipper&#8221; animation that would reveal the logo over time as if drawn in open air. The entire piece was created in After Effects, and while working, I really began to explore some of the unknown and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=electromotive.wordpress.com&amp;blog=4613247&amp;post=52&amp;subd=electromotive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>This is my entry for assignment #2, an ID bumper for electromotive. I wanted to create a kind of &#8220;flipper&#8221; animation that would reveal the logo over time as if drawn in open air.  The entire piece was created in After Effects, and while working, I really began to explore some of the unknown and some of the forgotten corners of the software. Oh, and to Luis, Im sorry man! I didn&#8217;t realize that I had used the same sound effect you had used in your piece until after I was finished, my apologies.  We must shop for assets in the same store.</p>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">dmersh</media:title>
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		<title>Assignment #2: Electromotive ID. &#8220;Engine&#8221;</title>
		<link>http://electromotive.wordpress.com/2008/09/12/assignment-2-electromotive-id-engine/</link>
		<comments>http://electromotive.wordpress.com/2008/09/12/assignment-2-electromotive-id-engine/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 14:22:00 +0000</pubDate>
		<dc:creator>Luis</dc:creator>
				<category><![CDATA[Assignment Delivery]]></category>
		<category><![CDATA[electromotive]]></category>
		<category><![CDATA[Ident]]></category>
		<category><![CDATA[Motion Design]]></category>

		<guid isPermaLink="false">http://electromotive.wordpress.com/?p=49</guid>
		<description><![CDATA[This is my entry for electromotive&#8217;s second assignment. Since electromotive&#8217;s name evokes of something mechanical, I decided to go with a complex look of wires, and things that ultimately I would not understand if I saw them in real life&#8230; I know it&#8217;s some kind of engine, but that pipe over there that connects to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=electromotive.wordpress.com&amp;blog=4613247&amp;post=49&amp;subd=electromotive&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>This is my entry for electromotive&#8217;s second assignment.<br />
Since electromotive&#8217;s name evokes of something mechanical, I decided to go with a complex look of wires, and things that ultimately I would not understand if I saw them in real life&#8230; I know it&#8217;s some kind of engine, but that pipe over there that connects to this square thing? No idea what it does. Anyways. Here it is, enjoy.</p>
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			<media:title type="html">electromotive</media:title>
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