28
Sep
08

Electromotive assignment #3: “Run on Clouds”

This is my take on assignment #3. The object of the assignment was to take a piece of footage and enhance it with motion graphics. So I took the footage of a girl running and made her run on clouds. Naturally, to make a point out of it, this turned into an unofficial “Nike ACG” commercial. Now, I have no clue what the ACG brand of Nike is, apparently it stands for All Condition Gear, but I thought the logo was cool so I put it in there.

I also discovered Motion Tracking in After Effects. I had seen that effect just floating around and I wanted to give it a shot…it is quite a delight to know that AE will just do that for ya with just a few steps. It’s very easy to use and I can’t wait to do more with it.

I learned a lot making this one, especially and more importantly, how to deal with limitations and how they ultimately drive an idea through to the end. Limitations? Bring ‘em on I say!

By the way, the name of the song is Rebellion(Lies) by The Arcade Fire.


2 Responses to “Electromotive assignment #3: “Run on Clouds””


  1. September 28, 2008 at 4:45 pm

    Wow, Luis, loved it. Once again, very nice movement, smooth, quick, cohesive. Absolutely LOVE the reflection of woman’s movements in the graphic’s. The capper was the Nike logo in the end. I also really liked the graphic with the secondary movement “O” that seemed to be hinged on the other. Again, really nice work brother! Professional caliber all the way!

  2. 2 Luis
    September 28, 2008 at 6:18 pm

    Woo hoo! thanks brother! I had a lot of fun making this! Can’t wait to see your sub!


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